Many ebooks and other resources that business owners use will place an important increased exposure of the need to be towards the top of search results, whether that be on Google Search, other engines, or even in places like social media. But surveys show that individuals very often will look at other results and they will scroll down through the page. Being along with an additional page, for example, could be very necessary for traffic. Also, search ranking is just one part of the puzzle. Now Google places other results on the page like social recommendations and local results as well, which means there are lots of more avenues open for you, and being first place is no longer as crucial because it once was.
Myth #2: You can do SEO without any outside help
Doing SEO simply implies that you follow a set of techniques and procedures to increase the possibility that web users should go to your site. It is true that you can now learn these techniques, and if you’re an internet site owner and you wish to do your personal SEO then you can spend enough time to learn and apply those techniques. But SEO can be complex and touches many areas such as online marketing, coding, technical aspects along with PR skills. Most business owners simply do not have everything required to accomplish a great job at SEO, and that’s why so many agencies exist offering help. A straightforward IT worker or online marker is often insufficient if you want truly good results.
Myth #3: META tags are essential
It was previously that every page on your website needed META tags in order to rank well. Those are small items of code that could give Google a set of keywords and a description. The internet search engine would base itself on those to discover what your site was about. Now however, those don’t affect your ranking at all. Both Google and Bing stopped caring about META tags in order to index sites. However, they’re not useless. For instance, your description tag could be the text that usually appears close to the hyperlink that shows on the search result, so it’s still a good bit of the action.
Myth #4: Keyword-rich domain names are ranked higher
Back the dotcom days, it was previously that the URL you used was very important. Google placed plenty of importance on the domain name, and if you have access to a name that had your keyword in it, you’d gain a huge advantage over other sites. For this reason plenty of companies in the late 90s bought domain names for plenty of money. However now, the indexing process only looks at the actual content of your pages, and not the domain name. That name is still important, because people still arrive at notice it, nonetheless it won’t make you rank higher.
Myth #5: You’ve to submit your website to Google or other search engines
All search engines used to have URL submission forms where you can send your website to Google and others. In fact, they still do, but that process is unnecessary. The crawlers why these engines use now are sophisticated enough that any new site will be found in a matter of days, or even hours. The only real time you would need to concern yourself with submitting your website is if for reasons uknown it wasn’t indexed automatically after a few days.
Myth #6: Submitting a sitemap will boost your rankings
Google supplies a webmasters interface and from there, you are able to submit a sitemap, that will be an XML file containing links to every page on your own site. Some site owners take some time to submit such a file every time they make a change, but that’s not necessary. Submitting a sitemap does not change your rankings, all it will is add pages which may not have been indexed already. If your website is typical and has links to most of the pages, then it won’t be needed.
Myth #7: SEO has nothing related to social networking
Before the advent of Facebook and Twitter, SEO was the one and only technique to obtain traffic from a natural way. However now, social networking is everywhere, and the line is quickly blurring involving the two. Although some marketers still consider SEO and social networking to vary beasts, the fact remains that they are very closely linked. For instance, Google now places their very own social network, Google Plus, into its search results. If you can get enough influential people to share your product and connect to your website, then their recommendations will show up in any Google search result that their friends does. This clearly affects SEO. On the reverse side, Facebook has started going after search as well, by recently introducing their Open Graph engine, which searches centered on friends and interests. So the two domains are closely linked, and they’re becoming closer most of the time.
Myth #8: Google does not read CSS files
Myth #9: You need to update your property page constantly
Some people believe by updating their property page content constantly they will rank higher, or by not updating it their ranking will drop. Generally that’s not the case, because if you have a sales page that gives something, then there would be no reason to update that page unless something about the item changes, and Google expects that.
Myth #10: The H1 header has greater value compared to rest of your text
The structure of your page sometimes appears by Google and other engines, but you’ve to realize that many sites are structured very differently. As a result, no body specific tag has more value than another. An H1 tag is merely a header that corresponds to a CSS entry for an individual to see your page a specific way. It doesn’t make Google rank your page any differently if you utilize H2 tags instead, or if your keywords are generally in the text and not in a specific CSS tag.
Myth #11: Linking to other highly ranked sites helps your ranking
Some sites make an effort to link to numerous other high authority sites in order to help their rankings, but that will not help at all. Google uses PageRank to decide how your website will rank, and that algorithm is dependant on how useful your website would be to others, and therefore it will simply look at exactly how many others connect to you. Whether you link back to them is of no importance. รับทำ seo รายเดือน Otherwise, any site could raise to the most truly effective by just linking to an incredible number of sites, that will be not the case.
Myth #12: Using automated SEO methods is obviously spam
Many people use automated SEO methods that not fall into the spam area. Many companies have very big sites and they choose automated scripts to accomplish plenty of the grunt work of SEO. Whether or not a way is spammy is dependant on what the end result is, not how automated it is.
Myth #15: The title tag is hidden from search engines
Nearly all of what Google sees on your website is the text that is visible to users, such as what appears on the screen and is rendered in a website browser. As a result, it would be an easy task to believe the title isn’t picked up. However, your title is very important for SEO, because that’s the text that appears on the hyperlink people will click on. Not merely is Google utilizing it to greatly help your ranking, but people will dsicover it as well when they go to click your site.
Myth #16: Usability does not affect SEO
The entire point of SEO is to gain traffic and get people to remain on your website so they can be entertained or purchase your products and services. As a result, SEO very much goes hand in hand with usability, because this is what will change lives in whether someone stays on your website for long. If your website is hard to utilize or navigate, it is quite simple for individuals to go to another search result. Also, the search engines themselves will look at layout and usability. If your website is hard to navigate for your viewers, it will be hard for the crawler as well, and having a negative usability can actually affect your rankings.
Myth #17: The.edu and.gov backlinks are the best
It is true that most.edu and.gov sites are well ranked and have a high authority, because those are normally official sites that are well maintained and contain no spam. However, this is just a byproduct of how they’re maintain, it is no guarantee. The easy fact they’ve a domain which ends with.gov or.edu does not help your ranking at all. If you have a backlink on one of these simple sites, it will simply be as effective as how much authority that site has. You gain nothing by the fact that it is an educational or government site. Posting a backlink on an obscure.edu site won’t allow you to any more than posting it on an obscure blog.