By the finish of 2024, it’s expected that the blockchain market will grow to $20 billion in annual revenues (source). Meaning more companies can come into the crypto industry, & competition will probably be stiff.
By 2021, the estimated global crypto ownership rate was at an average of 3.9%, with over 300 million crypto users worldwide. (source)
Out of a total world population of 7 Billion, there are still billions of men and women that require a small business to touch base to and buy them included in the crypto ecosystem through their company.
The opportunities are exciting, and your competitors will probably be fierce. The only thing you can certainly do is create an efficient marketing strategy that brings growth. Crypto marketing strategies If you own a crypto business or handle marketing for one, this post is for you. We discuss what crypto marketing is, how it’s different from traditional marketing, and 10 strategies you should use to cultivate your business.
What is Crypto Marketing?
Promoting and selling products or services linked to crypto business (an exchange, a budget, a lending bank, a residential district, etc.) is named crypto marketing. Any activity linked to building brand awareness, getting customers, increasing return customers, and improving sales can come under crypto marketing.
Because the crypto world is pretty new and complex, there’s a requirement for plenty of content to educate people concerning the technology, its future, and how it works.
As a result of attractive financial benefits and novelty of the newest technology, individuals are constantly trying to find the most recent information. If your content turns up in Google search results, in social networking feeds, or in communities, it gets the potential to attract results in your platform.
Content also helps build authority & trust if people observe that do you know what you’re referring to and can guide them through it. Thus giving your brand a larger share of mind and results in people choosing you over a competitor.
The simplest way to fairly share content is to make a blog on your own website. Whenever someone discovers your blog, they will automatically discover your website and offerings too.
CoinSwitch, a cryptocurrency wallet, publishes blogs around crypto trading for both experts & beginners. Additionally they host Q&A sessions with experts which can be converted into blogs.
What content works well for a crypto blog:
The advantage of email marketing is that you’re not determined by any platform’s algorithm to attain your audience. You are able to send your message as a text, as a movie link, or as an image. It’s your responsibility the manner in which you design your email. Email feels like a 1:1 connection with the brand rather than social networking broadcast, so individuals are prone to respond to your offers & messages.
We at SendX believe in the potential of cryptocurrency and blockchain & don’t accept email marketing service providers’ policy of banning all of the blockchain startups and, thereby, stifling innovation. So if you’re trying to find a contact marketing platform, check out SendX & get your 14-day free trial.
A community can help you attract the proper audience and new users. But a residential district means more than simply followers on social media. You won’t be able to moderate or influence any conversation there.
If you want to have a high effect on people along with your company, you may use platforms like Reddit or Telegram. For crypto enthusiasts, discord is also quite a favorite selection of platform.
Apart from providing a platform for folks to put up discussions, a residential district is a great way to hear their pain points and learn about what they are searching for from the platform. It can help you refine your messaging.
To distribute the token of your cryptocurrency in the hands of the utmost amount of people, distribute free tokens in exchange for signup on the platform, or simply by virtue to be area of the community. This marketing strategy is named Airdrop.