The new technology that allows short-run newspapers to be cheaper than the usual newsletter, offering more content space in a more professional format, also allows the opportunity to market advertising in a way other short-run print products don’t offer.
When people hear “newspaper,” they automatically are okay with the norm of advertising inside of it. Newsletters aren’t received this way, the perception of a newsletter is entirely different. That’s why newspapers are proliferating nationwide since the “new” newsletter.
Short-run newspapers can not just purchase themselves, but give profits to lots of the organizations, churches, non-profits, businesses and individuals who are publishing their particular “niche” newspaper. Many people are calling these “theme” newspapers, the type that may replace the dying daily and weekly newspapers throughout the country.
As you go out to market ads in your short-run newspaper, remember, you’re not just a daily conglomerate trying to create in millions of dollars of advertising to cover your incredible cost, naija news and to make the exorbitant profit that these companies came to depend on (which, everbody knows, has changed drastically during the last several years, partly because of the internet, partly because corporate newspapers really stopped catering to the local community). You’re a distinct segment newspaper, catering to people already enthusiastic about everything you have to offer in a specified field.
Take a Hair Salon as an example, which includes chose to call their newspaper, “MidTown’s Hair & Beauty”; let’s say you’re printing 5,000 newspapers to distribute to friendly merchants and to hand out to your customers. Who do look for advertising? Most people complicate this or worry about it. You don’t need to. Your cost is really low, so even as a kick off point, you don’t need a lot of revenue simply to break even. Consider this:
You determine to print 5,000 newspapers.
You choose whether this is something you is going to do weekly, monthly, quarterly or whatever, provided that you have a tough idea as to what to tell your advertisers. Let’s say we choose 5,000 newspapers every quarter, or every three months. It’s this that you tell your advertisers you’re offering.
In the event that you sell your ads for $50.00, you’re offering advertising for just $0.01 cents for every single paper! In the event that you sell your ads for $100.00 that’s only $0.02 cents for every single paper! Tell your potential advertisers how many newspapers you’re printing, what content the paper will include, and how often you’ll print the newspaper. Most individuals have $100.00, or even more, to pay on advertising, particularly when it’s in a market that’ll cater with their own business! 5,000 newspapers will be a lot of newspapers! It’s value.
Here’s a good example of people you could approach:
Your newspaper is a hair salon newspaper. The first people you look for advertising are people you understand, friends, family, neighboring businesses. Most people can be extremely supportive in these kinds of endeavors. Especially when they already know just and like you. The next types of people you approach are businesses that echo and are just like yours without competing with you! You’re a hair salon, trying to greatly help your client feel much better about their appearance. Perhaps your readers might be also enthusiastic about tanning salons? Nails? Clothing? Shoes? Fitness? Diet? Cosmetic surgery? Whatever kind of newspaper you’re printing, sit back and determine what types of businesses could benefit from your newspaper and customers, and ask!
Remember, you’re not just attempting to be creative and unique and help your own personal business, you’re also genuinely trying to greatly help your friends, neighbors, and businesses as well! You’re doing so by supplying a captured market (your own customers and potential customers), and also in a really affordable way. This fosters good feelings, good business relationships, and a healthier environment for everybody involved. Your web visitors will like it!